What Makes a Home Marketable in 2016

Posted: 3/9/2016
Author: Marcin Ladowski

If you’re looking at selling your house this year, or you’re in the real estate business, there are some important trends to keep an eye on that might help you in how to market your home more effectively.

One important thing to keep an eye on is the home buying habits of millennials, who are now the largest group of home buyers in the country. This demographic is increasingly going to need to rely on the use of first time homebuyer grants. Let’s take a look at why these people are moving, and what they’re generally looking for.



First Time Home Buyers are Moving for Work

Many first time home buyers are moving to urban centers like Miami, Jacksonville, and Orlando in search of better opportunities. Emphasizing commuting distances is therefore especially important.

Additionally, it’s important to realize that millennials are earning a full 30% less than older generations did at their age, because of the financial crisis and a subsequent recovery that largely didn’t improve wages for young workers. As a result, buyers are more willing to move into inexpensive areas despite possible issues with the home or neighborhood.



Millennials are Settling Down

Stereotypically this group “doesn’t grow up”, and isn’t interested in pursuing the typical America dream of settling down and starting a family, but current trends are showing that this was a financial phenomenon more than a cultural divide.

As millennials reach their 30s, the older part of the generation is starting to look for calmer areas to settle down and start families. As we mentioned before, they’re doing this because of their age, not because they can afford it. That means smaller and less expensive homes are in much higher demand than newer and larger houses.



Get Ready for Paperwork

More than in the past, sellers can expect to work with buyers who are relying on mortgage assistance like government loans, mortgage grants, or fha down payment assistance.



Latest News See All

How To Tell if You Have Whiplash

2/18/2016 - by Marcin Ladowski


Whiplash is a catch­-all term for the types of stress injuries that are caused when your neck is rapidly swung forward and back by sudden deceleration.


Keeping Medical Marketing Ethical

2/17/2016 - by Marcin Ladowski

 

Marketing for clients that offer medical products or services is a balancing act for marketers, since we're not health professionals, but are still expected to fluently write about these topics. 


Powerful, yet easy to use CMS

cms
9/1/2014 - by Marcin Ladowski

Miami Web Design gives you the tools to update and maintain your own website effortlessly.


Ecommerce, Is it for you?

mercader
8/25/2014 - by Marcin Ladowski

Customers who shop online love the convenience it offers.


The Importance of Mobile Technology

mobile
7/16/2014 - by Marcin Ladowski

Mobile technology has skyrocketed. Has your business realized the potential of this amazing new technology?


Digital Marketing for 2014

4/7/2014 - by Marcin Ladowski

2014 is here and we are excited to reveal what we have in store for you in terms of Digital Marketing.


New Advances in SEO

seo
3/29/2014 - by Dawid Ladowski

SEO never seems to stand still. Google is constantly updating its algorithm.


Online stores are helping business

Online Stores
3/15/2014 - by Marcin Ladowski

We have far left behind the days when buying something meant going to the store.